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Accident wrecks on billboards are supposed to shake drivers up. The Institute for Work and Health of the German Social Accident Insurance (IAG) studied the effectiveness of billboards from the ?Foot off the Pedal!? campaign. Victims of road accidents and their families are the focus of the campaign which has been run by the German Road Safety Council (DVR) since 2008. An important part of the awareness campaign are the autobahn billboards which have had three image themes so far. They show accident vehicles, such as cars and motorbikes, of people whose dreams and plans have been torn apart by inappropriate driving behaviour. These are contrasted with happy life situations which are represented by car stickers such as ?Graduated!?, ?Just Married? and ?Baby on Board?. |