Publikations-Nummer:   042/2017-BGAG

Autor:		Hessenmöller, A.-M., Kohstall, T., Rahnfeld, M., Wetzstein, A.
Titel:		Successful campaigns good communication techniques in prevention
Quelle:		Poster - DGUV-Stand - XXI World Congress on Safety and Health at Work 2017 (Sprache:GB)

Kurzfassung

Alongside classical prevention measures the institutions for statutory accident insurance and prevention in Germany have increasingly applied campaigns for the prevention of accidents and diseases for the last years. Prevention campaigns combine different prevention services to a new instrument. Furthermore they address different target groups and have multiple goals. However, campaign effectiveness is difficult to assess and their complexity also means a methodological challenge in evaluating campaigns. What are appropriate ways to assess their effectiveness and to identify successful communication techniques?

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